{"product_id":"plum-1-retinol-face-serum-with-bakuchiol-for-smooth-youthful-looking-skin-30ml","title":"Plum 1% Retinol Face Serum With Bakuchiol For Smooth \u0026 Youthful-looking Skin (30mL)","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n \t\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eBoosts collagen \u0026amp; elastin production and speeds up cell turnover thus reducing hyperpigmentation\u003c\/span\u003e\u003c\/li\u003e\n \t\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eSmoothens out skin texture, fine lines \u0026amp; wrinkles. Repairs \u0026amp; reverses photoaging\u003c\/span\u003e\u003c\/li\u003e\n \t\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eKills P. Acne which is the main cause behind breakouts, acne \u0026amp; blemishes\u003c\/span\u003e\u003c\/li\u003e\n \t\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eQuick absorbing, non-greasy face serum that’s suitable for all skin types\u003c\/span\u003e\u003c\/li\u003e\n \t\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eThis serum is free of synthetic colors, artificial fragrances \u0026amp; essential oils\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\nRetinol (a derivative of vitamin A) gets your skin renewed, from within! It helps boost collagen (a protein formed naturally in our skin) production and increases the rate of skin cell turnover. Plum 1% Retinol Face Serum is coupled with bakuchiol to strike the perfect balance between efficacy and gentleness, while helping the skin look smoother and firmer.\n\nWho’s it for: Start using it in your late 20s to help keep fine lines and wrinkles at bay!\n\u003ch5\u003eBenefits:\u003c\/h5\u003e\n\u003cul\u003e\n \t\u003cli\u003eBoosts collagen and elastin production\u003c\/li\u003e\n \t\u003cli\u003eSpeeds up cell turnover thus reducing hyperpigmentation\u003c\/li\u003e\n \t\u003cli\u003eSmoothes out skin texture, fine lines and wrinkles\u003c\/li\u003e\n \t\u003cli\u003eRepairs and reverses photoaging\u003c\/li\u003e\n \t\u003cli\u003eKills P. Acne which is the main cause behind breakouts, acne and blemishes\u003c\/li\u003e\n \t\u003cli\u003eThoughtfully formulated for targeted efficacy, safety and all-round results\u003c\/li\u003e\n \t\u003cli\u003eQuick absorbing, non-greasy face serum that’s suitable for all skin types\u003c\/li\u003e\n \t\u003cli\u003eThis serum is free of synthetic colors, artificial fragrances and essential oils\u003c\/li\u003e\n \t\u003cli\u003e100% vegan, paraben-free, phthalate-free as always\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cem\u003eReal people. Real results. The Plum consumer panel reported:\u003c\/em\u003e\n\n38% visible reduction in fine lines*\n88% users reported skin firmness*\n93% reported smooth, supple and visibly radiant skin*\n9\/10 reported a visible difference in skin within 4 weeks*\n\u003ch6\u003e*6 week self-assessment study by the plum previews panel\u003c\/h6\u003e\n\u003cstrong\u003eAbout the Brand:\u003c\/strong\u003e Plum is inspired by the goodness in nature, and driven by the desire to be good and do good. Designed in a London studio, Plum products are always 100% vegan and cruelty-free. No parabens, phthalates or other doubtfuls - in any product. Marrying science and product expertise with innate love for nature, welcome to plum. Take in the goodness.\n\u003ch5\u003eHOW TO USE\u003c\/h5\u003e\nTake a few drops and pat serum in over face.\n\nUse after cleansing and before moisturizing.\n\nEnsure the serum is fully absorbed before layering.\n\nFollow up with a moisturizer or Hyaluronic Acid Serum when used at night.\n\nFollow up with a sunscreen during the day.\n\u003ch5\u003eINGREDIENTS\u003c\/h5\u003e\n\u003cem\u003eKey Ingredients:\u003c\/em\u003e\n\nRetinyl palmitate (vit A derivative): Boosts collagen production making skin look supple, firm and youthful.\nBakuchiol: Speeds up skin cell turnover rate reducing the appearance of fine lines and wrinkles.\nPlant polypeptides and amino acids: Boosts natural production of hyaluronic acid that keeps skin plump and reduces age spots.\n\n\u003cem\u003e\u003cstrong\u003eFull Ingredients List:\u003c\/strong\u003e\u003c\/em\u003e Aqua, Aloe Barbadensis Leaf Juice, Sucrose, Propanediol, Squalane, Isodecyl Neopentanoate, Retinyl Palmitate, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Rice Protein, Hydrolyzed Pea Protein, Glycine, Proline, Hydrolyzed Sodium Hyaluronate, Psoralea Corylifolia (Bakuchi) Oil, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Xanthan Gum, Glycerin, Lecithin, Phenoxyethanol, Sorbitol, Cyclodextrin, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 60, Sodium Gluconate, Sodium Polyacryloyldimethyl Taurate, Ammonium Acryloyldimethyltaurate\/VP Copolymer\n\n \n\n\u003cem\u003e\u003cstrong\u003eBrands:- Plum\u003c\/strong\u003e\u003c\/em\u003e","brand":"Plum","offers":[{"title":"Default Title","offer_id":47742305992855,"sku":null,"price":790.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/5360\/3991\/files\/8e6d0a48906118413096__1.jpg?v=1778493499","url":"https:\/\/beautybrats.in\/products\/plum-1-retinol-face-serum-with-bakuchiol-for-smooth-youthful-looking-skin-30ml","provider":"BEAUTY BRATS","version":"1.0","type":"link"}