{"product_id":"minimalist-niacinamide-05-body-lotion-180g","title":"Minimalist - Niacinamide 05% Body Lotion (180g)","description":"\u003ch3\u003eWhat makes it special\u003c\/h3\u003e\n\u003cul\u003e\n \t\u003cli\u003eA well-balanced formula containing humectants, emollients and occlusives to keep skin hydrated \u0026amp; moisturized throughout the day\u003c\/li\u003e\n \t\u003cli\u003eMulti-functional Niacinamide (5%) repairs epidermal barrier function, reduces transepidermal water loss resulting in improvement in the moisture levels of the skin, stimulates ceramide synthesis, and soothes skin\u003c\/li\u003e\n \t\u003cli\u003eGlycerin, a known humectant at a high concentration of 20% keeps skin hydrated. At this concentration, Glycerin is proven to significantly increase skin corneometer values, indicating an increased hydration, after just 10 days of application\u003c\/li\u003e\n \t\u003cli\u003eFormulated with Shea Butter \u0026amp; Caprylic\/​Capric Triglyceride as emollients to keep skin soft. Petrolatum, being a\u003c\/li\u003e\n \t\u003cli\u003epotent occlusive, reduces TEWL (transepidermal water loss) and keeps skin hydrated throughout the day\u003c\/li\u003e\n \t\u003cli\u003eThe key ingredient (Niacinamide) is sourced from Lonza, Switzerland; a global science-based company\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsumer study results\u003c\/h3\u003e\nWhile Niacinamide has several skin benefits (like evening skin tone, repairing and soothing skin), Glycerin keep skin hydrated \u0026amp; nourished throughout the day.\n\n97% subjects saw immediate reduction in skin dryness \u0026amp; flakiness\n\n90% subjects found skin to be hydrated for full day (8 hours) after application\n\n93% subjects agreed skin felt soft \u0026amp; healthy after 3 weeks\n\u003ch3\u003eHow to use\u003c\/h3\u003e\nUse AM \u0026amp; PM. Apply on hands and body, and massage until absorbed. Apply another layer on dehydrated \/ rougher areas like knees \u0026amp; elbows.\n\n\u003cstrong\u003eWhen to use:\u003c\/strong\u003e AM \u0026amp; PM. Everyday\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e\n\nA form of vitamin B3, Niacinamide is a superstar ingredient that repairs skin barrier, soothes, and stimulates ceramide synthesis\n\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e\n\nA well-known humectant that keeps skin hydrated, soft \u0026amp; supple\n\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e\n\nAn emollient that is known to not only soften skin, but also keep it hydrated \u0026amp; healthy looking\n\nAqua, Glycerin, Isododecane, Niacinamide, Diisopropyl Adipate, Propylene Glycol, Glyceryl Stearate, PEG-100 Stearate, Butyrospermum Parkii (Shea) Butter, Dicaprylate\/Dicaprate, C12-15 Alkyl Benzoate, Caprylic\/Capric Triglyceride, Petrolatum, Diisopropyl Sebacate, Cetearyl Alcohol, Hydrogenated Polyisobutene, Coco-Caprylate\/Caprate, Betaine, Phenoxyethanol, Triheptanoin, Carbomer, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, C9-12 Alkane, Ethylhexylglycerin, Polyurethane-100, Trisodium Ethylenediamine Disuccinate, Triethanolamine","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":47742468096151,"sku":null,"price":10.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/beautybrats.in\/products\/minimalist-niacinamide-05-body-lotion-180g","provider":"BEAUTY BRATS","version":"1.0","type":"link"}